Let’s be honest: in the age of targeted ads, two-day shipping, and twelve second attention spans, sincerity feels like a weird antique. Like a porcelain clown figurine your aunt insists is “charming” but which radiates cursed energy. It’s delicate. It’s slightly unsettling. It’s not built for the algorithm.
Which is why we’re genuinely obsessed with Thinking of You Week, running Sept 15th-21st. It’s seven full days where we’re encouraged to send actual, physical cards to people just to say
“Hi, you’re on my mind, and no, I don’t need anything from you except maybe a hug or a detailed update on your cat.”
It’s the Super Bowl of softness. The Olympics of emotional availability. The Mardi Gras of meaningful mail.
Because a single “thinking of you” text doesn’t hit the same as a card that shows up in someone’s mailbox like a surprise emotional support burrito for their soul. You open it expecting bills or circulars, and instead: BAM. A bear in a tutu holding a bouquet. Or a pigeon in a beret delivering unsolicited encouragement. Or a gentle reminder that even when the world feels like a giant anxiety pit, you’re not alone in it.
Cards are tangible. They take time. They feel earned. You had to pick one, write something, find a stamp, and physically drop it in a mailbox. It’s romantic… in a platonic, aggressively wholesome kind of way.
New this year: We’ll even handwrite your message and mail it for you! Just click here and follow the instructions.
Yes, we will physically write your message in the card and mail it straight to your person. All you have to do is pick a card and tell us what to write. (No, we won’t come up with the message for you, those are your feelings, champ. We’re just the postal wingmen.)
It’s basically outsourcing the part where you find a pen, remember your cursive, and walk to the mailbox. We’ve turned emotional labor into emotional convenience.
But what if I’m awkward? You don’t have to be profound. You don’t have to quote Rumi or write a sonnet. You can literally just say, “Saw this card and thought of your weird little face.” That’s the beauty of Thinking of You Week. It’s not about performance, it’s about connection. Low pressure. High reward. Like a weighted blanket that tells jokes.
Who should I send cards to?
Anyone who pops into your head while you’re brushing your teeth, doomscrolling, or wondering if that mole has always looked like that.
- Your college roommate who once smoothed your hair while you cried over a breakup.
- Your grandpa who doesn’t really “get” texting but still owns three denim shirts and has a big heart.
- The barista who knows your name and your almond milk situation.
- Your friend going through a breakup and pretending not to be sad about it.
- Yourself. (Yes, really. I do it all the time.)
What if I’m “mushy?” Perfect. We anticipated this while putting together our awesome Empathy collection. There’s something wildly beautiful about letting people know they matter when they least expect it.
In a world of distractions, saying “Hey, I’m thinking about you. You don’t have to respond. Just wanted you to know.” feels like a small rebellion. A confetti cannon of care. A tiny little protest against loneliness.
TL;DR?
Be aggressively thoughtful this September. Channel cuteness. Let us handle the handwriting if you need us to. Mail love like it’s going out of style (spoiler: it isn’t). And if you need help picking the right card, well... hi. That’s literally our whole thing.
Thinking of you,
Sam & The Allport Team
1 comment
Great idea — hope many join in! Am I going to? Unfortunately, no, but I do send lots of notes. Have a studio filled with paper, and do send Allport cards on occasion!